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The 2020 Furniture Show NEC

Highgrove Beds will use The Furniture Show as a launch pad for several exciting new products, ranging from innovative and upgraded mattress specifications to an exciting range of Adjustable beds aptly called ‘Comfort Control’.

Head of Marketing, Shane Harding is confident that the business will continue to take market share despite what is acknowledged as one of the toughest retail environments in many years. ‘We have now firmly bedded in our 3 main brands into the marketplace HG at the entry level, our established flagship Highgrove brand taking up the centre ground and Sanctum targeting the premium hand tailored sector’

In addition to the wide product offer, Highgrove will use The Furniture Show primarily to target new customers – both at home and from oversees, with exclusive offers and promotions also available to existing customers.

Highgrove has invested more than £500k in recent years supporting High Street retailers with high impact in-store displays and additional point of sale which includes branded footmats and pillowcases to enhance store displays.

Although the internet plays an increasingly important role in consumer decision making, Highgrove has made a tactical (and commercial) decision to support the High Street and their brochure collection is strictly not available for internet trading. ‘We feel that consumers still want to try before they buy’ and although Internet sales continue to outpace retail, high ticket comfort items will still be primarily sold in-store for many years to come’, he added.

You can view the new Highgrove ranges at The Furniture Show, Hall 5 stand E20


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