The Highgrove Beds Group is using The Northpoint Show as a launch platform for several new models and innovative covers throughout its Highgrove, Sanctum and HG brand Collections.
Highgrove will also be adding to its Equasleep temperature control and ErgoSense soft foam ranges – both of which have proved popular new additions in the past year.
Sanctum is another brand that’s benefitted from in-store investment and several new models will be unveiled at Northpoint. Targeted at the premium market sector, Sanctum models will feature improved base and drawer options, along with Natural Pillow-Top specifications to enhance its reputation for luxury sleep comfort.
The company has taken a strategic decision to further strengthen its support for traditional bricks and mortar stockists whilst at the same time recognising that consumer buying habits are changing as internet purchases take further market share.
Highgrove has gone from strength to strength in recent years and the introduction of the Ambassador Stockist programme – with tailored in-store displays, has brought real benefits to both the company and its appointed retail partners in Scotland.
